Posted by: Nick | Friday 5 December 2008

Superdrug Not Passing on VAT Reductions

I noticed the other day that the prices of items in Superdrug had not been reduced in line with the reduction of VAT from 17.5% to 15%. So, thinking they were adjusting the price at the tills and changing the shelf prices on a rolling programme like, for example, Asda and Homebase are doing.

But no, the embarrassed assistant I spoke to said  that they were instead reducing the ‘top 100 lines’ by 10%. I was not impressed, so I emailed their customer relations people and got this rather bland reply –

Thank you for your recent e-mail regarding the recent VAT reduction.

Superdrug have taken the decision to pass on the VAT savings to their customers by selecting their top 100 best selling items and reducing them by 10%.

Unfortunately we are unable to assist you any further on this occasion and apologise for any inconvenience caused.

We hope you will enjoy the benefits of these savings and continue to enjoy shopping with us in the future.

Kind Regards,

Customer Relations Department

What utter prats! I can’t believe they’re treating their customer with such contempt! What would happen if Sainsbury’s tried this con I wonder? There would be uproar!


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